You should consider the offer document and the general risk warning before investing.

Welcome to Pledgeme!

PledgeMe helps Australian and Kiwi companies turn their plans into reality with equity crowdfunding. Equity crowdfunding is a way for companies to raise investment by offering shares to their crowd of family, friends, and fans online.

Who does it work for?

Equity crowdfunding is a tool that allows the public to invest in your company in a transparent and effective way. Successful campaigners have three things in common:

Good Company

They've already started, even if it's just in a small way, and have a clear business model for their company. They can clearly explain what their growth plans are, and how it will help their company scale.

Good Crowd

They have a crowd that loves what they do! It could be customers, or it could be family, friends and fans who have been watching them get started.

Good Comms

They are able to communicate what they are doing and what their plans are. This shouldn't be over promising, but it should be clear.

What’s happening in Australia?

29 September equity crowdfunding was legalised federally. And, we are licenced to provide it.

There are 2.1 million small to medium sized businesses here. Yep, there are a lot of growing companies in Australia!

But, over 200,000 SMEs say it's hard to raise expansion capital. According to a 2015 Deloitte report. It shouldn’t be that hard.

Our Team

We have a great team in New Zealand, and a growing team here in Australia. Please let us introduce them:

Anna Guenther

Co-founder/Chief Bubble Blower

Anna, our CEO and co-founder, sounds American but she's definitely a Kiwi. If pushed, she’ll say she’s technically from Dunedin, but will later admit she grew up in Boston. Having roamed around the world, she’s back to call Wellington home. And she completed her Masters with a focus on crowdfunding and has worked for everyone from NZTE to MIT (and all of the acronyms in between).

Claire McGowan

Chief of Chiefs (CEO)

Claire is a seasoned entrepreneur who has been part of the growth journey of many organisations in Aotearoa New Zealand. With a background in venture capital and finance, a PhD in molecular microbiology, and an MBA, she definitely has her wits about her! Claire's pleasure is reality TV shows, practicing piano, and good coffee. She is the proud owner of Charlie, the sweetest, most heart-breakingly adorable rescue Shitzu / Griffin you will ever meet.

Kate Wightman

Chief Delivery Support

Kate is our delivery support extraordinaire. Kate has a wealth of experience working in the startup and investment space. Working with over-ambitious founders is her secret passion and she loves wheeling (and dealing). By that we mean she spends every spare minute cycling about on two wheels!

Emma Goodman

Digital Content Queen

Emma is our Digital Content Manager (read 'Queen') and loves all things content and communications. Her background is in digital marketing and operations, having acquired experience in both startup and more corporate environments. Having lived around, she's a bit of a globe trotter and moved most recently from Amsterdam, The Netherlands to the PledgeMe Brisbane office. Emma loves to collaborate on content, so reach out to her if you'd like to join forces!

Morgahna Godwin

Chief Design Whiz

Morgahna is the Design Lead on the PledgeMe team. She loves design so much that she cuts illustrations into her toast. Morgahna loathes the words 'font' (if it's a body of letters it's a typeface!). She also believes that design thinking can change the world. In the words of Steve Jobs, "Simplicity is the ultimate sophistication."

Rhyll Gardner

Responsible Manager

Rhyll Gardner is a non-executive director and portfolio executive with deep finance and financial expertise along with broad experience across governance, marketing, strategy and M&A, risk management, digitisation, people and culture.  Over a 30 year career in banking and financial services including St.George, Suncorp, Bank of Queensland and Westpac, Rhyll filled CEO and executive management roles in treasury, risk and compliance, marketing, corporate banking, retail banking and group strategy. She holds an Executive MBA from INSEAD, a Masters of Applied Finance from Macquarie University as well as undergraduate degrees in Commerce and Economics from the University of Queensland. Rhyll is a graduate of the AICD Company Directors Course and a Fellow of Finsia. She is currently a director of Innovation & Business Skills Australia (IBSA) Ltd, Foodbank Queensland and Community 21 Ltd. She is a past director of Foresters Community Finance Ltd, Social Investments Australia Ltd, The Blue Space Ltd, Qld Symphony Orchestra, St. Margaret's School and the YWCA.

Melanie Templeton

Board Member

Melanie is an experienced senior commercial manager and leader, with a track record of leading the development and implementation of successful business strategies both locally and internationally.She has done everything from running and owning award winning restaurants, to building and launching online banks with RaboDirect.

What we write about!

The team writes a blog about everything related to crowdfunding. Check out our latest thoughts about crowdfunding and catch up on what PledgeMe has been up to lately.

Blog >

The first time I heard the term ‘The three F’s’ was in one of my Masters of Entrepreneurship classes on finance. Our guest lecturer mentioned the way early-stage start-ups could raise money from the three F’s with a bit of […]

Arguably, most people would agree that 2020 has been a tough year. The toughest, for some of us. Businesses across the world have had to adjust, restructure or shut their doors permanently, the Covid-19 business climate proving to be too […]

Here are the three reasons why a successful equity crowdfunding campaign is good for business. It: Boosts brand awareness Boosts sales Forces a full review of business operations In this article, we’ll delve into each of the above-reasons why equity […]

Warning Statement

Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

You may lose your entire investment, and you should be in a position to bear this risk without undue hardship.

Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.